Hi, I'm Irena

"Continuously bringing together, in the best possible circumstances, the best possible work of art with the best possible public."

Digital Marketing | Narrative Design | Social Media

_{Click below to get a copy of my resume:}

• Download

Experience

Work

Paradox Interactive | Community Ambassador
Feb 2023 – PresentA Swedish mid-sized video game publisher. Some of their titles include Stellaris, Cities Skylines and Crusader Kings.

As Community Ambassador for Age of Wonders 4, I work closely with subsidiary Triumph Studios to engage fans and maintain a healthy dev-player relationship. I create weekly digests that inform producers about community sentiment, allowing them to make better informed decisions.I am also the main manager for the game's social media, curating the post strategy to fit main marketing beats along with relatable content. In addition, I handle many aspects of player communications, including formatting developer diaries and game updates for multiple platforms.Currently, I manage the following channels:

• Facebook
• Twitter
• Instagram
• Steam
• Reddit
• Home
• YouTube

ART SG | Marketing and Communications Intern
Nov 2022 – Jan 2023Singapore's largest ever art fair, bringing together over 160 galleries and attracting over 42,000 visitors.

I was involved in the inaugural edition of ART SG, which lasted between 12-15 January 2023. My duties included content creation for social media and editing promotional materials using the company's branding guidelines.In addition, I supported logistical efforts by tracking daily ticketing updates in Excel, preparing weekly reports, as well as updating our WordPress site.I jointly managed the following channels:

• Facebook
• Instagram

Singapore Book Council | Programmes Intern
Aug 2021 – Nov 2021A local non-profit charity organisation established in 1968. Their goal is to develop, support and advocate a multicultural literary arts sector.

As a Programmes Intern, I was involved in the planning of the Singapore Translation Symposium as well as the hosting of Academy workshops. I also assisted in digitalising our resources during the COVID-19 pandemic.Some of the tasks I performed included promoting workshops on local arts websites, posting events to Eventbrite, as well as collating feedback into presentation decks.

Projects

Dnd World (Current) | Owner
Nov 2018 – PresentThe second-largest Dungeons & Dragons fan server on Discord, with a focus on organized play and onboarding new hobbyists.

In 2018, I founded a fan community based on the tabletop game Dungeons & Dragons. The server currently has over 20,000 members and 100+ volunteer staff, and is one of the largest servers of its kind.Some of our achievements include speaking at PAX East 2022, fundraising $4000 for Make a Wish International, and being sponsored by the Minions™ amongst other brands.Being the server owner, I wear many hats. I am constantly managing new projects to increase player engagement, and also oversee important announcements and communications. I am deeply passionate about developing SOPs within my team in order to improve clarity and efficiency.

ARTWALK
Aug 2022 – Jan 2023
ARTWALK brings art to the streets of Little India and Katong Joo Chiat, and shines a light on local artists.

I was involved in the ninth edition of ARTWALK held between 6-15 January 2023. As part of my college's Arts Placement module, I served as copyrighter on the organising team. My role involved compiling and proofreading content for the website, as well as drafting social media captions. I also participated in brainstorming meetings and assisted in photoshoots.Watch the summary video here.

PORTFOLIO

_{"What truly sets Irena apart is her proactive mindset and creative approach. She consistently brought fresh ideas to the table, elevating our online presence and fostering a stronger connection with our player base. Her organizational skills ensured that campaigns were executed seamlessly, and her collaborative nature made her an invaluable member of the team."}~ _{Alexandra Sukhova, Current Supervisor @ Paradox Interactive}

Quick Links

DW GuideI collaborated with a few programmers to build this onboarding wiki using Retype, a static website generator. This site is formatted in Markdown and hosted using GitHub Pages. The goal of the project was to update and port existing documentation that was previously hosted using Discord channels and Google Docs. As project manager, I focused on the overall user experience; organizing layout, copywriting, and giving input on the UI. Through this project, I became familiarised with the Git workflow and version control system.

Assorted Patch NotesWorking closely with Triumph Studio's Quality Assurance (QA) team, I formatted regular patch notes for almost all Age of Wonders 4 updates. Specifically, I ensured that images were displayed correctly, coordinated posting times, and managed community sentiment following release. Patch notes were formatted using BBcode on company-owned forums and Steam.

The Continent of EoI worked as Lead Writer on this extensive TTRPG lore supplement, which serves as an introduction to a fantasy expansion with nature and wilderness themes. It contains over 30 pieces of lore for D&D-based subclasses, four major regions, and a glossary based on the fictional Sylvan language. The document was iterated over the course of a few months, taking into account editor feedback and feature requests from other departments.

Choose Your Own Adventure Series
As a DLC teaser campaign, I wrote a multi-part Choose Your Own Adventure series on Twitter. Users were able to vote on branching paths using integrated polls. Regardless, at the end the title of the new DLC, Dragon Dawn, was revealed. This initiative brought high engagement to the channel, with an average of 600 votes per post.With the success of the first teaser campaign, I also wrote similar adventures for the next few DLC announcements, linked in the above document. This series taught me to tell a compelling story through a strict word count, learn how to merge branching choices into a common ending, and remain consistent with the brand's tone.

Organic Posts & Activations

➢ Part 2 Part 3 Part 4 Part 5 Part 6 Part 7➢ To promote a giveaway for the newly manufactured penguin mascot toys, I came up with the idea of a "Penguin Takeover" on the brand's social media channels. Between the Christmas and New Year week, we photographed the toy interacting with the real world. The giveaway was a resounding success, with over 520 entries on the second Twitter post.

Paid Media Advertising

Infomational Content

➢ In-game footage was captured using OBS Studio and edited using Canva Pro. This video was created to promote the game's latest Watcher Update.

Humour/Memes

EDUCATION

BA (Hons) Arts Management
LASALLE College of the Arts
Aug 2022 - May 2025

During university, I studied the strategies behind arts and entertainment administration. I served as Student Representative for the Level 1 Arts Management cohort, as well as copywriter for the Arts Management Committee.Some of the relevant classes I took included:

     ➢ For our final assignment, we redesigned a website within Wix to improve user experience.As a recipient of the BinjaiTree Bursary, I also had the unique opportunity to engage with the local community on a grassroots level. Through outreach events such as the Purple Parade and volunteering at the local NTUC Health Nursing Home, I was able to interact with people from a diverse range of backgrounds.I am currently working on my final year dissertation, analysing the unique cultural differences between Japanese theme parks and the rest of the world.

BA (Hons) Events and Experiences Design
Kingston University London
Jan 2024 - Apr 2024Studied abroad for semester-long spring exchange program

In my penultimate year, I was selected for the Spring Semester Elective to Kingston University London. While in the UK, I studied Events and Experiences Design within the creative industries. This valuable experience allowed me to work on case studies within the fast-paced European advertising landscape. I had the opportunity to practise product design, client management, and pitching skills with my peers.Below are the pitch decks for some clients we worked with:

About

I am currently based in Singapore (GMT+8), within the South East Asia region. My pronouns are she/her.I specialise in niche marketing for fantasy and strategy games, however I am open to a variety of genres. My projects have taken me through working with the APAC, EU and NA markets. As a result, I am proficient at juggling across various timezones, including EST, GMT, and CEST.

The skills I picked up have helped me put on a wide variety of hats. I am interested in roles that include any of the following:

Contact

Currently, I am open to remote part-time and freelance/contract roles.Beginning May 2025, I will be available for full-time work in marketing and communication roles. I am willing to relocate as necessary.Feel free to send me a message, I am always down for a chat!Email: [email protected]